Summary of the Scheme
Name of Scheme	Uttar Pradesh ODOP Marketing Development Assistance (MDA) Scheme
Benefits	75% Marketing Expense Reimbursement
Beneficiary	Uttar Pradesh ODOP Artisans and Entrepreneurs
Nodal Agency	Directorate of Industries, Uttar Pradesh
Subscription	Subscribe here to get Update Regarding Scheme
Mode of Apply	Online

Uttar Pradesh ODOP Marketing Development Assistance (MDA) Scheme: Get 75% of Your Fair and Exhibition Costs Reimbursed

A practical guide for artisans, weavers, entrepreneurs, and MSMEs who want to take their district’s product to bigger markets.

Uttar Pradesh is full of skilled makers: weavers, potters, metal workers, leather craftspeople, and food producers whose products carry the identity of their districts. Many of them struggle with one problem: reaching larger buyers costs money. Stall rent, freight, and travel add up quickly. The ODOP Marketing Development Assistance (MDA) Scheme was designed to take that burden off producers. This post explains what the scheme offers, who can apply, and how to claim your money.

What Is the ODOP MDA Scheme?

The MDA Scheme is part of the Uttar Pradesh Government’s One District One Product (ODOP) programme, which picks one signature product from each district to promote. It began as the “One District One Product Marketing Promotion” scheme, with the aim of helping artisans and entrepreneurs get fair prices through better marketing. It is implemented by the state’s MSME and Export Promotion Department through the Directorate of Industries, in collaboration with the Ministry of MSME and NSIC.

In simple terms, the state reimburses up to 75% of eligible marketing expenses when you showcase and sell your ODOP product at fairs, exhibitions, buyer-seller meets, or on e-commerce platforms.

Scheme at a Glance

• Scheme name: UP ODOP Marketing Development Assistance (MDA) Scheme
• Benefit: Reimbursement of up to 75% of eligible marketing expenses, with separate caps for each type of expense
• Who benefits: ODOP artisans, weavers, craftspersons, entrepreneurs, exporters, and MSMEs
• Coverage: All 75 districts of Uttar Pradesh
• Nodal agency: Directorate of Industries, Uttar Pradesh
• Mode of application: Online, on the UP MSME portal (msme.up.gov.in)
• Helpline: 155343

What Does the Scheme Cover?

The assistance is paid on a reimbursement basis, so you spend first and claim later. The caps below are as published on a scheme information site and should be checked against the official guidelines before you plan your budget.

Fairs and Exhibitions in Uttar Pradesh

Expense	Assistance
Stall charges (domestic fairs)	75%, up to Rs 50,000
Stall charges (international fairs held in UP)	75%, up to Rs 1.5 lakh
Goods transport	75%, up to Rs 7,500
Travel	Actual 3rd AC train or AC bus fare for one person

Fairs and Exhibitions in India, Outside Uttar Pradesh

Expense	Assistance
Stall charges	75%, up to Rs 2 lakh
Goods transport	75%, up to Rs 25,000 (B2B) or Rs 50,000 (B2C)
Travel	75% of economy airfare (up to Rs 7,000), or 3rd AC train / AC bus fare

Foreign Exhibitions

Expense	Assistance
Stall charges	75%, up to Rs 2 lakh
Goods transport	75%, up to Rs 25,000 (B2B) or Rs 50,000 (B2C)
Airfare	75% of economy fare, up to Rs 75,000
Domestic leg of the journey	3rd AC train or AC bus fare

E-Commerce Support

If you want to start selling online, the scheme covers 75% of your expenses, up to Rs 10,000, for setting up on one recognised website or e-commerce portal.

Support for Export Promotion Councils and Authorities

The scheme also backs the organisations that take producers abroad:

• 75% of total expenditure, up to Rs 75 lakh, for organising or participating in foreign or international-level fairs run by the UP Export Promotion Council or other state or central bodies. At least 20 units must take part.
• 75% of actual expenditure, up to Rs 100 lakh, for craft festivals, seminars, workshops, symposiums, buyer-seller meets, and market studies aimed at international branding of ODOP products.
• The participating units or the council bear the remaining 25%.

Who Can Apply?

• A resident of Uttar Pradesh, aged 18 or above.
• An artisan, weaver, craftsperson, entrepreneur, exporter, or MSME unit producing the ODOP product of your district.
• You must showcase or sell only ODOP products at the event.
• You must have actually participated and hold bills and payment proof.
• You can claim a maximum of three times in a financial year for each purpose.
• Applicants who have already received similar benefits under another central or state scheme in the last two years are not eligible.

Documents You Will Need

• Aadhaar card or other identity proof, such as a Voter ID
• Proof of age
• Passport-size photograph
• Proof of residence in Uttar Pradesh
• Bank passbook or cancelled cheque
• Caste certificate and disability certificate, if applicable
• Stall allotment letter or stall fee receipt
• Freight bill and travel tickets
• An affidavit and project report in the prescribed format
• Any other document needed for your specific claim

How to Apply Online

1. Open the Directorate of Industries, Uttar Pradesh portal (msme.up.gov.in).
2. Go to the Schemes & Apply section and choose the ODOP Marketing Development Assistance Scheme.
3. Fill in the registration form with your name, date of birth, father’s or husband’s name, mobile number, email (optional), and district, and enter the captcha.
4. Tick the declaration confirming your details and your Uttar Pradesh residency, then click Submit Registration.
5. The portal generates a User ID, and your login details arrive by SMS.
6. Log in through the Registered Applicant Login page.
7. Complete the rest of the form and upload your documents in the prescribed format and file size.
8. Review everything carefully and click Final Submit.

If you find the online process difficult, a nearby Common Service Centre (CSC) can help.

What Happens After You Apply?

Your district’s District Industries and Enterprise Promotion Centre (DIC) scrutinises the claim. If a detail or document is missing, the application is sent back to you. Log in, fix it, and resubmit. Claims are processed on a first-come, first-served basis, subject to availability of funds.

Timeline to Remember

There is no single annual last date. Instead, you must submit your claim within 120 days, not counting the month in which the fair or activity ended. Keep this in mind when you return from an event, because a late claim can cost you the entire reimbursement.

Tips to Make Your Claim Successful

• Keep every bill and receipt. Stall fee receipts, freight bills, and tickets are the proof the department asks for.
• Showcase only ODOP products at your stall.
• Do not wait. Start your claim soon after the event, so you stay within the 120-day window and ahead of fund limits.
• Plan within the caps. Know the ceiling for your type of event before you pay for a stall or book a flight.
• Track your application and respond quickly if the DIC reverts it.
• Use official channels only. Never pay an agent to apply for you.

Frequently Asked Questions

How much does the scheme reimburse? Up to 75% of eligible marketing expenses, subject to a ceiling for each expense type.

Is the money paid in advance? No. You first attend the event and pay your expenses, then claim reimbursement with proof.

Who can apply? UP-resident ODOP artisans, weavers, craftspersons, entrepreneurs, exporters, and MSMEs aged 18 or above.

Does it cover e-commerce? Yes, 75% of costs up to Rs 10,000 for starting on one recognised portal.

How many times can I claim in a year? Up to three times per financial year for each purpose.

Who verifies my claim? The DIC of your district.

Is it online or offline? Online, on the UP MSME portal.

Where can I get help? Call the Directorate of Industries helpline at 155343, or visit your nearest DIC.

Final Words

For an ODOP producer, one good exhibition can open doors to buyers and orders that a local market never could. The MDA Scheme makes that step far more affordable. Know the caps, keep your paperwork in order, and file your claim within 120 days.